This is not a

This is B


B (in reference to the B side of a vinyl) is an opposite festival experience where everything is opposite, so for this year B decided to take the topic of music film, so oppositely, the festival became a festival of Film music.
The sound creates the film.

The identity system is based on opposite colors as well as black and with. Also, we made the choice to create huge blank spaces in the opposite of the normal way. The verbal identity is based on negative sentences to stay oppositely.

Regarding the typeface choice, Apparat has a huge contrast between round and square shapes. The usage will depend on size and priority, most of the time the small text will use bolder fonts and vice versa. 

B You Better Cool Social Crazy Fest  Or not to B

Ready to B?