Center of Excellence for Autism and Neurodevelopmental Disorders
We had the opportunity to create an awareness campaign about DYS disorders, such as Dyslexia, Dyspraxia, etc. Through this campaign, we opted for a childlike graphic design to raise awareness among parents and teachers because these disorders are often poorly detected and can be interpreted as carelessness or foolishness. The verbal identity is accompanied by the word “understand” followed by a situation, along with the slogan “Untangle your prejudices.”
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